The Nigerian Institute of Public Relations (NIPR) has introduced a new annual award system known as the Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards to recognise outstanding achievements and innovation in public relations practice across Nigeria. The maiden edition of the ceremony is scheduled to hold on Sunday, December 7, 2025, at the Abuja Continental Hotel.
The PRICE Awards is designed to serve as the Institute’s flagship platform for curating, showcasing and celebrating excellence in strategic communication, creativity and impactful public relations campaigns across sectors. The initiative is also expected to strengthen Nigeria’s visibility and competitiveness in the global public relations ecosystem.
The development reached a milestone in September 2025 when the NIPR President and Chairman of Council, Dr. Ike Neliaku, inaugurated a 12-member Organising Committee to plan and deliver the inaugural ceremony. While inaugurating the committee, Neliaku expressed confidence in its capacity to produce a world-class event, noting that the Institute expects a prestigious, colourful and credible awards platform that reflects the best of Nigerian public relations practice. He said the award system would inspire greater professional excellence while enhancing the brand equity of both the Institute and practitioners.
Responding on behalf of the Committee, Chairman Israel Jaiye Opayemi, a Fellow of the Institute and Managing Director/Chief Strategist of Chain Reactions Africa, pledged that the team would deliver a best-in-class awards administration and ceremony. He stated that Nigerian public relations professionals have consistently excelled on international stages, and the time had come for such excellence to be recognised and celebrated within the country.
Members of the Organising Committee include Dr. Omoniyi Ibietan (Vice Chairman), Dr. Mary Ikoku, Edemekong Uyoh, Adesola Oyawoye, Odoh Diego Okenyodo, Damilola Olujide, Beatrice Okpara, Prince MG Duku, Chief Patrick Ukah, Mrs. Chidinma Awak (Secretary) and Kater Amos Foga (Assistant Secretary).
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The PRICE Awards will honour exceptional achievements in public relations and communication management, with emphasis on strategy, creativity, innovation and measurable societal impact. Emerging talent, including students and young practitioners, will also be recognised through plaques and cash prizes, underscoring the Institute’s commitment to developing the next generation of communication leaders.
Established in 1963 and chartered by law in 1990, the NIPR is responsible for regulating and developing the practice of public relations in Nigeria. The Institute maintains collaborations with global professional bodies and is recognised as one of the country’s most active and influential professional organisations. Nigeria is also scheduled to host the World Public Relations Forum and the African Public Relations Association (APRA) Annual Conference from November 15 to 21, 2026.
